Keller, Kevin Lane, 1956-

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 3rd ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2008. - xxi, 692 p. : col. ill. ; 27 cm.

Includes bibliographical references and index.

0131888595 (casebound) 9780131888593 (casebound) 9780132336222


Brand name products--Management
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