Strategic brand management : (Record no. 6809)

000 -LEADER
fixed length control field 00856nam a2200229 4500
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180706102009.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070126s2008 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131888595 (casebound)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131888593 (casebound)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132336222
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BAKER
-- BTCTA
-- YDXCP
-- NLGGC
-- OCLCG
-- TVG
-- HEBIS
-- DEBBG
-- OCL
-- Z8R
-- OCLCQ
-- XVF
-- CVU
-- HKGCC
090 #3 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HD69.B7
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) K35 2008
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane,
Dates associated with a name 1956-
245 10 - TITLE STATEMENT
Title Strategic brand management :
Remainder of title building, measuring, and managing brand equity /
Statement of responsibility, etc. Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, NJ :
Name of publisher, distributor, etc. Pearson/Prentice Hall,
Date of publication, distribution, etc. c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 692 p. :
Other physical details col. ill. ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
Not withdrawn Not Lost   Not damaged Available for loans Print book Gratia Christian College Library Gratia Christian College Library Book Shelves 08/28/2015 Gift 0.00 7002706   HD69.B7 K35 2008 7002706M 06/07/2024 07/06/2018 Book
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