Cravens, David W.

Strategic marketing / David W. Cravens, Nigel F. Piercy. - 10th ed. - New York : McGraw-Hill, 2013. - xviii, 653 p. : ill. ; 26 cm.

Includes bibliographical references and index.

9780071326230 (pbk.)

GBB214455 bnb

015968981 Uk 016030073 Uk


Marketing--Management
Marketing--Management--Case studies
Strategic planning
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