Strategic marketing / (Record no. 7081)

000 -LEADER
fixed length control field 00861nam a2200277 4500
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180706102040.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120208s2013 nyua b 001 0 eng d
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB214455
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015968981
Source Uk
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 016030073
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071326230 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency UKMGB
Language of cataloging eng
Transcribing agency UKMGB
Modifying agency YDXCP
-- OCLCO
-- OCLCF
-- CPV
-- HKGCC
090 #3 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.135
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) .C73 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
245 10 - TITLE STATEMENT
Title Strategic marketing /
Statement of responsibility, etc. David W. Cravens, Nigel F. Piercy.
250 ## - EDITION STATEMENT
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 653 p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
Form subdivision Case studies
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Piercy, Nigel.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
Not withdrawn Not Lost   Not damaged Available for loans Print book Gratia Christian College Library Gratia Christian College Library Book Shelves 12/13/2016 Gift 0.00 7003942   HF5415.135 .C73 2013 7003942P 06/07/2024 07/06/2018 Book
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