| 000 -LEADER |
|---|
| fixed length control field |
00965cam a2200289 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180706180014.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110819s2011 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2011033241 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412981491 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1412981492 (pbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BTCTA |
| -- |
UKMGB |
| -- |
YDXCP |
| -- |
NhCcYME |
| -- |
HKGCC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 090 #3 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5414 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.L3 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lee, Nancy, |
| Dates associated with a name |
1932- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Social marketing : |
| Remainder of title |
influencing behaviors for good / |
| Statement of responsibility, etc. |
Nancy R. Lee, Philip Kotler. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc. |
SAGE Publications, |
| Date of publication, distribution, etc. |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 502 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Prev. ed. entered under: Kotler, Philip. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Behavior modification |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| Title of a work |
Social marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
