Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler.
Material type:
TextPublisher: Thousand Oaks, Calif. : SAGE Publications, 2011Edition: 4th edDescription: xi, 502 p. : ill. ; 24 cmISBN: 9781412981491 (pbk. : alk. paper); 1412981492 (pbk. : alk. paper)Subject(s): Social marketing | Behavior modification
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5414 .L3 2011 (Browse shelf) | Available | 7003608O |
Prev. ed. entered under: Kotler, Philip.
Includes bibliographical references and indexes.