| 000 -LEADER |
|---|
| fixed length control field |
01305nam a2200325 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110412s2010 cc a 000 0 chi d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
7508620895 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9787508620893 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
HKGCC |
| Modifying agency |
HKGCC |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
chi |
| Language code of original |
eng |
| 066 ## - CHARACTER SETS PRESENT |
|---|
| Alternate G0 or G1 character set |
$1 |
| 090 #3 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5813.U6 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
O34 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ogilvy, David, |
| Dates associated with a name |
1911-1999. |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Confessions of an advertising man. |
| Language of a work |
Chinese |
| 245 10 - TITLE STATEMENT |
|---|
| Linkage |
880-01/$1 |
| Title |
一個人的廣告自白 / |
| Statement of responsibility, etc. |
大衛‧奧格威著 ; 林樺譯. |
| 246 1# - VARYING FORM OF TITLE |
|---|
| Display text |
Colophon title also in pinyin: |
| Title proper/short title |
Yige guanggaoren de zibai |
| 250 ## - EDITION STATEMENT |
|---|
| Linkage |
880-02/$1 |
| Edition statement |
第2版. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Linkage |
880-03/$1 |
| Place of publication, distribution, etc. |
北京市 : |
| Name of publisher, distributor, etc. |
中信出版社, |
| Date of publication, distribution, etc. |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 204 p. : |
| Other physical details |
ill. ; |
| Dimensions |
21 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Translation of: Confessions of an advertising man. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Detailed summary in vernacular field only. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
大衛奧格威是國際廣告界最負盛明的廣告大師. 本書是奧格威經營廣告公司及創作廣告的經驗和心得的總結著作. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Geographic subdivision |
United States |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Linkage |
880-04/$1 |
| Personal name |
林樺. |
| 880 10 - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
245-01 |
| a |
Yi ge guang gao ren de zi bai / |
| c |
Ogilvy, David zhu ; Lin Hua yi. |
| 880 ## - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
250-02 |
| a |
Di 2 ban. |
| 880 ## - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
260-03 |
| a |
Beijing Shi : |
| b |
Zhungshin chu ban she, |
| c |
2010. |
| 880 1# - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
700-04 |
| a |
Lin, Hua. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
