Yi ge guang gao ren de zi bai /
一個人的廣告自白 / 大衛‧奧格威著 ; 林樺譯.
Material type:
TextLanguage: Chinese Original language: English Publisher: Beijing Shi : Zhungshin chu ban she, 2010. Publisher: 北京市 : 中信出版社, 2010Edition: Di 2 ban. Edition: 第2版Description: xxvi, 204 p. : ill. ; 21 cmISBN: 7508620895; 9787508620893Other title: Colophon title also in pinyin: Yige guanggaoren de zibaiUniform titles: Confessions of an advertising man. Chinese Subject(s): Advertising -- United StatesSummary: Detailed summary in vernacular field only.Summary: 大衛奧格威是國際廣告界最負盛明的廣告大師. 本書是奧格威經營廣告公司及創作廣告的經驗和心得的總結著作.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5813.U6 O34 2010 (Browse shelf) | Available | 0000477I |
Translation of: Confessions of an advertising man.
Detailed summary in vernacular field only.
大衛奧格威是國際廣告界最負盛明的廣告大師. 本書是奧格威經營廣告公司及創作廣告的經驗和心得的總結著作.