In search of the obvious : the antidote for today's marketing mess / Jack Trout.
By: Trout, JackMaterial type:
TextPublisher: Hoboken, N.J. : John Wiley & Sons, c2008Description: xv, 208 p. ; 24 cmISBN: 0470288590 (cloth); 9780470288597 (cloth)Subject(s): Advertising -- Brand name products | Marketing
| Item type | Current location | Collection | Call number | Status | Date due |
|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415 .T76 2008 (Browse shelf) | Available |
Browsing Gratia Christian College Library shelves, Shelving location: Book Shelves, Collection: Print book Close shelf browser
| HF5415 .S44 2014 市场营销学 / | HF5415 .S478 2016 Services marketing : | HF5415.S61 2010 Marketing secrets / | HF5415 .T76 2008 In search of the obvious : | HF5415 .W15 2011 体验营销案例研究 / | HF5415 .Y45 2014 营销前沿理论 / | HF5415.1 .N85 2009 新大眾市場行銷 / |
Includes bibliographical references (p. 195-197) and index.