Event marketing : how to successfully promote events, festivals, conventions, and expositions / C.A. Preston.

By: Preston, Chris, 1961-Material type: TextTextSeries: Wiley event management series: Publisher: Hoboken, N.J. : John Wiley & Sons, 2012Edition: 2nd edDescription: xix, 300 p. : ill. ; 25 cmISBN: 9780470891070 (cloth); 0470891076 (cloth)Subject(s): Special events -- Marketing
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Print book GT3405 .P7 2012 (Browse shelf) Available 7003653O
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GT3283.5.A2 P45 2012 平等自由, 慎終追遠 : GT3320 .F46 2010 墳場研究講座論文集 / GT3405 .B5 2012 Events management : GT3405 .P7 2012 Event marketing : GT3405 .S4 2013 Successful event management : GT3406.C6 H86 2009 活動管理全攻略 / GT3406.C6 H86 2009 活動管理全攻略 /

Includes bibliographical references and index.

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