Fu wu xing xiao : ren yuan, ke ji ce lue /
服務行銷 : 人員、科技及策略 / Lovelock, Wirtz, Keh原著 ; 方世榮, 江季芸編譯.
Material type:
TextLanguage: Chinese Original language: English Publisher: Taibei Shi : Hua tai wen hua, 2003. Publisher: 臺北市 : 華泰文化, 2003Edition: Chu ban. Edition: 初版Description: 601 p : ill ; 26 cmISBN: 9576094933 (pbk.); 9789576094934Uniform titles: Services marketing in Asia Chinese Subject(s): Professions -- Asia -- Marketing | Services industries -- Asia -- Marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HD9987.A2 L68 2003 (Browse shelf) | Available | 0002586L |
Includes bibliographical references and index.