Event marketing : how to successfully promote events, festivals, conventions, and expositions / C.A. Preston.

By: Preston, Chris, 1961-Material type: TextTextSeries: Wiley event management series: Publisher: Hoboken, N.J. : John Wiley & Sons, 2012Edition: 2nd edDescription: xix, 300 p. : ill. ; 25 cmISBN: 9780470891070 (cloth); 0470891076 (cloth)Subject(s): Special events -- Marketing
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Print book GT3405 .P7 2012 (Browse shelf) Available 7003653O

Includes bibliographical references and index.

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