Strategic marketing problems [videorecording]: cases and comments /
Roger A. Kerin, Robert A. Peterson ; [editor, Financial Times Prentice Hall].
- 11th ed.
- Upper Saddle River, NJ : Pearson Education, Inc., c2007.
- 1 videodisc (76 min.) : sd., col. ; 4 3/4 in.
- Pearson video library .
- Pearson video library. .
For courses in marketing strategy, marketing management and strategic marketing Title from disc. Kerin/Peterson supplements package.
Segment list: Nike (14:00 min.) -- Procter & Gamble (14:53 min.) -- Wild Planet (9:20 min.) -- Reebok (9:07 min.) -- American Express (9:08 -- Hasbro (9:30 min.) -- Eaton (9:50 min.)
Seven companies are featured offering issue-focused footage that includes interviews with top executives, objective reporting by real news anchors, industry research analysts, and marketing experts.
DVD
In English.
0131986713 9780131986817
Marketing--Decision making--Case studies
Marketing--Management--Case studies
Marketing
For courses in marketing strategy, marketing management and strategic marketing Title from disc. Kerin/Peterson supplements package.
Segment list: Nike (14:00 min.) -- Procter & Gamble (14:53 min.) -- Wild Planet (9:20 min.) -- Reebok (9:07 min.) -- American Express (9:08 -- Hasbro (9:30 min.) -- Eaton (9:50 min.)
Seven companies are featured offering issue-focused footage that includes interviews with top executives, objective reporting by real news anchors, industry research analysts, and marketing experts.
DVD
In English.
0131986713 9780131986817
Marketing--Decision making--Case studies
Marketing--Management--Case studies
Marketing