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Strategic marketing problems [videorecording]: cases and comments / Roger A. Kerin, Robert A. Peterson ; [editor, Financial Times Prentice Hall].

Contributor(s): Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944- | Financial Times Prentice HallMaterial type: Film

FilmSeries: Pearson video library: Publisher: Upper Saddle River, NJ : Pearson Education, Inc., c2007Edition: 11th edDescription: 1 videodisc (76 min.) : sd., col. ; 4 3/4 inISBN: 0131986713; 9780131986817Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studies | Marketing

Contents:

Segment list: Nike (14:00 min.) -- Procter & Gamble (14:53 min.) -- Wild Planet (9:20 min.) -- Reebok (9:07 min.) -- American Express (9:08 -- Hasbro (9:30 min.) -- Eaton (9:50 min.)

Summary: Seven companies are featured offering issue-focused footage that includes interviews with top executives, objective reporting by real news anchors, industry research analysts, and marketing experts.

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Title notes

Item type	Current location	Collection	Call number	Copy number	Status	Date due
Audio-visual	Gratia Christian College Library Multimedia Shelves	Multimedia	HF5415.135 .K37 2007 (Browse shelf)	dvd	Available

For courses in marketing strategy, marketing management and strategic marketing

Title from disc.

Kerin/Peterson supplements package.

Segment list: Nike (14:00 min.) -- Procter & Gamble (14:53 min.) -- Wild Planet (9:20 min.) -- Reebok (9:07 min.) -- American Express (9:08 -- Hasbro (9:30 min.) -- Eaton (9:50 min.)

Seven companies are featured offering issue-focused footage that includes interviews with top executives, objective reporting by real news anchors, industry research analysts, and marketing experts.

DVD

In English.