| 000 -LEADER |
|---|
| fixed length control field |
01637ngm a2200361 4500 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
vz czaizu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150820p2007 nju040 s vleng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0131986713 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780131986817 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
HKGCC |
| Modifying agency |
HKGCC |
| 090 #3 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.135 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.K37 2007 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing problems |
| Medium |
[videorecording]: cases and comments / |
| Statement of responsibility, etc. |
Roger A. Kerin, Robert A. Peterson ; [editor, Financial Times Prentice Hall]. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Upper Saddle River, NJ : |
| Name of publisher, distributor, etc. |
Pearson Education, Inc., |
| Date of publication, distribution, etc. |
c2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 videodisc (76 min.) : |
| Other physical details |
sd., col. ; |
| Dimensions |
4 3/4 in. |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
video file |
| Encoding format |
DVD video |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Pearson video library |
| 500 ## - GENERAL NOTE |
|---|
| General note |
For courses in marketing strategy, marketing management and strategic marketing |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Title from disc. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Kerin/Peterson supplements package. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Segment list: Nike (14:00 min.) -- Procter & Gamble (14:53 min.) -- Wild Planet (9:20 min.) -- Reebok (9:07 min.) -- American Express (9:08 -- Hasbro (9:30 min.) -- Eaton (9:50 min.) |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Seven companies are featured offering issue-focused footage that includes interviews with top executives, objective reporting by real news anchors, industry research analysts, and marketing experts. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
DVD |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
In English. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Decision making |
| -- |
Case studies |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| -- |
Case studies |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kerin, Roger A. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peterson, Robert A. |
| Fuller form of name |
(Robert Allen), |
| Dates associated with a name |
1944- |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Financial Times Prentice Hall. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Pearson video library. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Audio-visual |
