Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Material type:
TextPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008Edition: 3rd edDescription: xxi, 692 p. : col. ill. ; 27 cmISBN: 0131888595 (casebound); 9780131888593 (casebound); 9780132336222Subject(s): Brand name products -- Management
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HD69.B7 K35 2008 (Browse shelf) | Available | 7002706M |
Includes bibliographical references and index.