Strategic marketing / David W. Cravens, Nigel F. Piercy.
Material type:
TextPublisher: New York : McGraw-Hill, 2013Edition: 10th edDescription: xviii, 653 p. : ill. ; 26 cmISBN: 9780071326230 (pbk.)Subject(s): Marketing -- Management | Marketing -- Management -- Case studies | Strategic planning
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.135 .C73 2013 (Browse shelf) | Available | 7003942P |
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| HF5415.13 .W65 2009 Marketing for entrepreneurs / | HF5415.13 .W66 2007 Essential guide to marketing planning / | HF5415.135 .C73 2003 Strategic marketing / | HF5415.135 .C73 2013 Strategic marketing / | HF5415.135 J14 2009 Strategic marketing / | HF5415.135 K37 2007 Strategic marketing problems : | HF5415.135 .K47 2010 Strategic marketing problems : |
Includes bibliographical references and index.