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Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler.

By: Lee, Nancy, 1932-Contributor(s): Kotler, Philip | Kotler, Philip. Social marketingMaterial type: Text

TextPublisher: Thousand Oaks, Calif. : SAGE Publications, 2011Edition: 4th edDescription: xi, 502 p. : ill. ; 24 cmISBN: 9781412981491 (pbk. : alk. paper); 1412981492 (pbk. : alk. paper)Subject(s): Social marketing | Behavior modification

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Title notes

Item type	Current location	Collection	Call number	Status	Date due	Barcode
Book	Gratia Christian College Library Book Shelves	Print book	HF5414 .L3 2011 (Browse shelf)	Available		7003608O

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Prev. ed. entered under: Kotler, Philip.

Includes bibliographical references and indexes.